One of the first craft breweries in Wrocław, Poland. The dwarf motif is a tribute to the Orange Alternative – a Polish anti-communist underground movement that started in Wrocław. Each SKU is represented by a single dwarf, emphasizing its craft nature.
Little Greta is an award-winning strategic and creative agency working across Europe — with a special love for beer, spirits, and the craft behind them.
Over the years, we’ve built a strong reputation in the alcohol space, partnering with both established brands and ambitious newcomers eager to make their mark.
We help brands launch, relaunch, and grow through clear strategy, bold creative, and a down-to-earth approach. Our services cover brand strategy, digital media, design, content, and innovation — including immersive technologies like AR and VR.
Along the way, we’ve collected a few accolades — including four Red Dot Awards, often called the “Oscars of design.” But more than awards, we value lasting impact and genuinely good work.
The brief from this Italian apéritif was to create a new brand and packaging to reflect Amarico’s elegant essence, vibrant character, and Italian roots. Challenges lay in positioning this prestigious alcohol-based brand within the modern consumer concept of apéritif.
Zufanek, the most premium craft Czech distillery, has unveiled a comprehensive makeover of its core product line, refreshing every label to mirror the exceptional quality of its spirits. The new design trades traditional fruit illustrations for minimalist initials — an ‘alphabet of alcohol’ that clearly highlights production details and categories.
A local brew in Warsaw, Poland, set in a hype location with lofts, trendy shops and fine dining. The concept was to keep it old school and bring back the vibe of the 70s and 80s.
Visual branding, digital, web design, social media and multimedia services for an award-winning Czech brewery.
In 2022, 1,200 years after the first mention of the Moravians, Great Moravia — the first major state in Central Europe — was commemorated with a limited edition slivovitz by Zufanek, the most premium craft Czech distillery. Inspired by Mucha’s Slav Epic, the design centres on a hoop of unity, surrounded by floral and heraldic motifs. A bottle that links Moravia’s past with its future — in just 1,200 pieces.
The House of Kolowrat is a Czech noble family with a prominent role in the history and administration of their native Kingdom of Bohemia as well as the Holy Roman Empire. The family commissioned Little Greta with a new design for their key product, cider.
A large project BudVR concerning two immersive videos in virtual reality and mobile app to be used in activation at Budvar UK’s tank sites across Great Britain and other event activation as well as in bar staff training.
A rare spirit born of tradition and nature — Oskerusovice, or Wild Pear in English, captures the legacy of Zufanek Distillery and the elusive Sorbus domestica fruit. Each of the 270 bottles tells a story of craftsmanship, patience, and respect for the land. A collector’s piece as much as a spirit.
ROCH Brewery is a small brewery located in the former lime factory in the Kaczawskie Mountains, Poland.
The Czech beer market has declined in popularity among young adults aged 20-30, who increasingly turn away from traditional beers in favour of alternative beverages. This shift in consumer preference challenges the industry to innovate and adapt to a changing demographic. Proud, an experimental brewery owned by Pilsner Urquell, faced the daunting task of reinvigorating the traditional beer category with a contemporary lager that appeals to modern tastes while maintaining quality. This challenge underscores the necessity for a new branding strategy.
Redesign pitch for a premium range Smíchovský výběr, or Smichov Selection, organized by the second-largest Czech brewery Staropramen owned by Molson Coors.
Visual branding for a range of beers produced by a new Czech microbrewery.
Visual branding for a legendary Czech brewery and its range of beers.
Complete redesign for a brewery owned by Staropramen, a Molson Coors company.
Redesign pitch for the brand Branik, organized by the second-largest Czech brewery Staropramen owned by Molson Coors.
A state-of-art project combining VR and video promoting the phenomenon of Czech beer and its history at a one-of-a-kind event, Czech Beer Day in London in 2017.
