Little Greta – Alcohol comm & design specialist

Little Greta helps alcohol brands launch, relaunch & grow

Little Greta is a strategic creative agency from the Czech Republic, operating across Europe. Perhaps unsurprisingly, we’ve ended up doing rather a lot of work for breweries, distilleries and other drinks brands over the years — branding, packaging, campaigns, digital, and the odd new product.

These days we also work with Josh Nesfield, former Global Brand Manager at Budweiser Budvar. Between his experience building a Czech beer brand across international markets and ours creating drinks brands from the ground up, we bring a useful combination of category knowledge, creative thinking and international brand experience.

We work with both established brands and ambitious newcomers, usually when there’s something to figure out — a launch, a change of direction, a new market, or simply the question of what comes next.

We’ve picked up a few awards along the way, including four Red Dots. Nice to have, of course. But we’d rather be judged by the work itself.

Amarico is an Italian apéritif. The brief was a new brand and packaging that would carry its Italian origins and its character, and place it within the apéritif category as it is drunk today.

Zufanek is a Czech family distillery in Moravia whose OMFG gin is released once a year, each edition built around a single botanical that is used once and never repeated. The family commissioned Little Greta to design a new identity for the series.

Visual branding, web design, social media and multimedia for an award-winning Czech brewery.

The House of Kolowrat is a Czech noble family that played a prominent part in the history and administration of their native Kingdom of Bohemia and of the Holy Roman Empire. The family commissioned Little Greta to design a new identity for their cider.

A redesign of Zufanek’s core range, replacing the traditional fruit illustrations with initials — an alphabet of spirits that carries the production detail and the category on the label.

A redesign pitch for Smichovsky vyber (Smichov Selection), the premium range from Staropramen, the second-largest Czech brewery and part of Molson Coors.

One of the first craft breweries in Wrocław, Poland. The dwarf motif is a tribute to the Orange Alternative, the anti-communist movement that began in the city. Each beer is given its own dwarf.

BudVR: two immersive virtual-reality films and a mobile app, built for Budvar UK to use at its tank sites across the UK, at events and in bar-staff training.

In 2022, 1,200 years after the Moravians were first recorded, Great Moravia — the first major state in Central Europe — was marked with a limited-edition slivovitz by Žufánek, a Czech craft distillery. Inspired by Mucha’s Slav Epic, the design centres on a hoop of unity surrounded by floral and heraldic motifs. A bottle linking Moravia’s past to its future, in 1,200 pieces.

Czech beer has been losing ground with drinkers in their twenties, who increasingly choose other drinks. Proud, an experimental brewery owned by Pilsner Urquell, was set up to answer that — a contemporary lager held to the same standard as the traditional ones.

A complete redesign for a brewery owned by Staropramen, part of Molson Coors.

Bzenec Chateau Winery farms 540 hectares across three Moravian sub-regions and has taken the Salon of Czech Wines eight times. The winery commissioned Little Greta to create a new wine brand; the brief was answered twice, as ALMOST HOLY and as NEHA, Czech for tenderness.

Oskerusovice, or Service Tree in English, is distilled from the fruit of the service tree, Sorbus domestica, a species now rare in Moravia. Zufanek released 270 bottles.